AMC Theatres says rewards program tops 7M members
AMC Theatres announced that it now has more than 7M AMC Stubs member households, adding more than 1M members over a period of approximately two months. AMC announced on Feb. 13 that the company had reached 6M AMC Stubs members. "The company is on track to triple its AMC Stubs membership year-over-year by the start of this summer," said the company. "We continue to be very pleased at the brisk growth pace of our AMC Stubs membership base, and with the spring and summer blockbuster season on the immediate horizon, and the former Carmike theatres rapidly coming on board to AMC systems, we're excited about the opportunity for accelerated growth of the program's membership," said Adam Aron, CEO and president of AMC.