Cowen downgrades Snap after cutting advertising revenue estimates
Cowen analyst John Blackledge downgraded Snap to Market Perform from Outperform and cut his price target for the shares to $17 from $21. The shares closed yesterday up 45c to $15.69 after Stifel upgraded the name to Buy. Blackledge lowered his 2017 and longer-term advertising revenue estimates for Snap to reflect a more competitive environment within Digital advertising. He also believes contribution from the company's new advertising monetization products like Direct Response and Self Serve are not likely to be meaningful in the near term. Snap's longer term opportunity remains significant, however, Blackledge tells investors in a research note.