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FUEL

Rocket Fuel

$2.69

-0.02 (-0.74%)

, SZMK

Sizmek

08:04
07/18/17
07/18
08:04
07/18/17
08:04

Rocket Fuel to be acquired by Sizmek for $2.60 per share in cash

Rocket Fuel (FUEL), announced that it has entered into a definitive agreement to be acquired by Sizmek (SZMK), the largest people-based creative optimization and data activation platform delivering impressions that inspire. Sizmek is an affiliate of Vector Capital. Under the terms of the merger agreement with Sizmek, which has been unanimously approved by Rocket Fuel's board of directors, an affiliate of Sizmek will commence a tender offer for all of the outstanding shares of Rocket Fuel's common stock for $2.60 per share in cash. This represents an enterprise value for Rocket Fuel of approximately $145M. The proposed combination with Sizmek brings Rocket Fuel's media optimization and industry leading AI-enabled decisioning to Sizmek's omni-channel creative optimization and data activation platform, marking the next logical step in marketing automation. Combined, the two companies connect more than 20,000 advertisers and 3,600 agencies to audiences in over 70 countries around the globe, and service a client base comprised of an overwhelming majority of the world's most recognized brands and agencies. Under the terms of the merger agreement, Rocket Fuel has a go-shop right to solicit third party alternative acquisition proposals for the next 30 days. Completion of the acquisition is subject to customary closing conditions, including a majority of the outstanding shares of Rocket Fuel's common stock having been tendered in the tender offer and clearance under the Hart-Scott-Rodino Antitrust Improvements Act of 1976. The parties expect the transaction to be completed in Q3.

FUEL

Rocket Fuel

$2.69

-0.02 (-0.74%)

SZMK

Sizmek

FUEL Rocket Fuel
$2.69

-0.02 (-0.74%)

12/15/16
SPHN
12/15/16
NO CHANGE
SPHN
NeuStar acquisition a positive read for ad tech/data stocks, says Stephens
Stephens analyst Brett Huff notes NeuStar (NSR) announced that Golden Gate Capital will buy the company for $2.9B, and says he believes this is a positive for his ad tech/data universe. The analyst thinks that another ad tech company traded at all, even though somewhat different from ad tech stocks on his list, supports his view that Rubicon Project (RUBI), Rocket Fuel (FUEL), and Marchex (MCHX) are all potential takeout candidates.
05/10/17
FBCO
05/10/17
DOWNGRADE
Target $4.75
FBCO
Neutral
Rocket Fuel downgraded to Neutral from Outperform at Credit Suisse
Credit Suisse analyst Stephen Ju downgraded Rocket Fuel to Neutral from Outperform after the company reported "sloppy Q1 results." The analyst raised his price target on the shares to $4.75 from $4.50.
05/10/17
05/10/17
DOWNGRADE

On The Fly: Top five analyst downgrades
Catch up on today's top five analyst downgrades with this list compiled by The Fly: 1. Yelp (YELP) downgraded to Neutral from Buy at MKM Partners and to Sector Perform from Outperform at RBC Capital. 2. General Dynamics (GD) downgraded to Market Perform from Outperform at Bernstein with analyst Douglas Harned downgraded the stock based on valuation. 3. Zayo Group (ZAYO) downgraded to Market Perform from Strong Buy at Raymond James and to Neutral from Overweight at JPMorgan. 4. U.S. Steel (X) downgraded to Market Perform from Outperform at Cowen with analyst Novid Rassouli citing lack of earnings visibility. 5. Rocket Fuel (FUEL) downgraded to Neutral from Outperform at Credit Suisse with analyst Stephen Ju citing "sloppy first quarter results." This list is just a portion of The Fly's full analyst coverage. To see The Fly's full Street Research coverage, click here.
SZMK Sizmek

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