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FIT

Fitbit

$5.22

-0.05 (-0.95%)

08:41
07/31/17
07/31
08:41
07/31/17
08:41

Fitbit price target cut to $6.50 on sell through declines at Morgan Stanley

Morgan Stanley analyst Yuuji Anderson channel feedback and Google search analysis indicates Fitbit's overall unit sell-through year-over-year is declining, and the recently launched Alta HR is having a minimal impact. Anderson lowered FY18 estimates to reflect expectations for continued weakness in the activity tracker category into next year and cut his price target on Fitbit to $6.50 from $7.00. The analyst rates Fitbit an Equal Weight.

  • 02

    Aug

FIT Fitbit
$5.22

-0.05 (-0.95%)

06/06/17
SBSH
06/06/17
NO CHANGE
Target $5
SBSH
Sell
Fitbit checks suggest weak domestic sales, says Citi
Citi analyst Stanley Kovler says his firm's channel checks into app downloads, Google search and pricing suggest continued near-term weak domestic sales for Fitbit (FIT) but some improvements international, mainly in Europe and Latin America. According to IDC, Apple (AAPL) and Xiaomi tied for the top position in wearables with 15% unit share apiece versus Fitbit at number three with 12% share in Q1, down from 23% last year, Kovler tells investors in a research note. The analyst points out that it took Apple four-to-five quarters to start making a "competitive dent" against a prior industry leader BlackBerry (BBRY). Kovler believes the same could now be playing out with Fitbit against the Apple Watch. He keeps a Sell rating on Fitbit shares with a $5 price target.
06/22/17
SBSH
06/22/17
NO CHANGE
SBSH
Sell
Fitbit post Father's Day app downloads down from last year, says Citi
Citi analyst Stanley Kovler said that his proprietary checks indicate that Fitbit's post Father's Day app downloads are "just OK," down from the high-mark set in Spring 2016. The analyst, who also noted recent discounting and flash sales of Fitbit products, keeps a Sell rating on the stock.
06/23/17
STFL
06/23/17
NO CHANGE
STFL
Fitbit reorganization of product development efforts positive, says Stifel
After meeting with Fitbit's VP, IR, Stifel analyst Jim Duffy says that the company's acquisition of software assets from Pebble and subsequent reorganization have left it better positioned to develop new products more quickly. The analyst adds that the the company is now better positioned to benefit from solutions created by third party developers. Duffy adds that checks show that the company is making progress in lowering its inventories, and he remains "encouraged" by the company's positioning in the wearables category. However, he trimmed his price target on the name to $6 from $7 and keeps a Hold rating on the stock.
07/26/17
CLVD
07/26/17
NO CHANGE
CLVD
Neutral
Fitbit estimates lowered on cautious feedback at Cleveland Research
Cleveland Research analyst Ben Bollin's checks suggest wearable sell through remains challenging, with elevated Fitbit inventory, and weakening trends, especially in Europe. The analyst lowered his Fitbit FY17 revenue estimate to reflect Surge 2 feedback of muted partner commitments and now sees sell through declines of 20%-30%. Bollin's Fitbit Q2 estimates are (17c)/$337M, versus consensus of (15c)/$341M, and he reduced FY17 estimates to (44c)/$1.54B, versus consensus of (35c)//$1.62B. Shares are Neutral rated.

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