Time Inc. to launch SPORTS ILLUSTRATED Swimsuit Enterprises
Time Inc. announced the formation of SPORTS ILLUSTRATED Swimsuit Enterprises or SISE, a new division that will extend the SPORTS ILLUSTRATED Swimsuit brand by developing licensing programs and brand extensions, as well as new businesses in partnership with SPORTS ILLUSTRATED Swimsuit models, leveraging the significant content and promotional assets of SI and Time Inc. SISE will also look to offer compelling opportunities to help enhance the careers of emerging SPORTS ILLUSTRATED Swimsuit modeling talent. As part of its launch, SISE has already signed on 15 new SPORTS ILLUSTRATED Swimsuit model search participants who were selected from SPORTS ILLUSTRATED Swimsuit's first-ever open casting call competition earlier this year. This group of models joined the brand at the swimwear industry's premiere annual event in Miami last month to debut the 2018 SPORTS ILLUSTRATED Swim and Active apparel collections at a special runway show, photo shoot and more. "As we continue to extend our brands, we're very excited to expand SPORTS ILLUSTRATED Swimsuit, which has been an incredible launching pad for a number of SI Swimsuit models to build successful multi-million-dollar businesses. We're thrilled to work directly with our current models and emerging models to build new businesses," said Bruce Gersh, Senior Vice President, Strategy and Business Development, Time Inc.