Pluristem awarded 'Smart Money' grant from Israel's Ministry of Economy
Pluristem Therapeutics announced that it has been awarded a "Smart Money" grant from Israel's Ministry of Economy and Industry to help penetrate the Chinese market, including Hong Kong, with its advanced cell therapy products. The Smart Money program's aim is to help companies expand their business to growing international markets. The Israeli government will fund half of Pluristem's marketing activities in the China-Hong Kong markets, with certain limitations, supporting promotion of the company's advanced cell therapy products. Pluristem will also receive close support from Israel's trade representatives stationed in China, including Hong Kong, along with experts appointed by the Smart Money program.