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FB

Facebook

$172.09

1.37 (0.80%)

16:30
09/06/17
09/06
16:30
09/06/17
16:30

Facebook analysis suggests Russia-linked accounts in US election ad spending

Facebook's Alex Stamos, Chief Security Officer said in a statement: "There have been a lot of questions since the 2016 US election about Russian interference in the electoral process. In April we published a white paper that outlined our understanding of organized attempts to misuse our platform. One question that has emerged is whether there's a connection between the Russian efforts and ads purchased on Facebook. These are serious claims and we've been reviewing a range of activity on our platform to help understand what happened. In reviewing the ads buys, we have found approximately $100,000 in ad spending from June of 2015 to May of 2017 - associated with roughly 3,000 ads - that was connected to about 470 inauthentic accounts and Pages in violation of our policies. Our analysis suggests these accounts and Pages were affiliated with one another and likely operated out of Russia. We don't allow inauthentic accounts on Facebook, and as a result, we have since shut down the accounts and Pages we identified that were still active...In this latest review, we also looked for ads that might have originated in Russia - even those with very weak signals of a connection and not associated with any known organized effort. This was a broad search, including, for instance, ads bought from accounts with US IP addresses but with the language set to Russian - even though they didn't necessarily violate any policy or law. In this part of our review, we found approximately $50,000 in potentially politically related ad spending on roughly 2,200 ads. We have shared our findings with US authorities investigating these issues, and we will continue to work with them as necessary." Reference Link

  • 13

    Sep

FB Facebook
$172.09

1.37 (0.80%)

08/30/17
AGIS
08/30/17
NO CHANGE
AGIS
Aegis sees signs of start of advertising recession
After speaking with Bryan Wiener, the Executive Chairman of online and traditional advertising agency 360i, Aegis analyst Victor Anthony said that his commentary, along with earnings results from ad agencies Interpublic Group (IPG) and WPP (WPPGY), leave him of the opinion that an ad recession is underway. Wiener believes Google (GOOG), Facebook (FB) and Amazon (AMZN) will be relatively insulated given they will continue to take share, and Anthony said he would continue to buy Alphabet and Facebook shares. The analyst keeps a Hold rating on Snap (SNAP) and a Sell rating on Twitter (TWTR).
08/31/17
WEDB
08/31/17
INITIATION
Target $12
WEDB
Neutral
Wedbush cites Snap's 'hugely unprofitable' history in Neutral initiation report
Wedbush analyst Michael Pachter initiated Snap (SNAP) last night with a Neutral rating and $12 price target. The shares closed yesterday down 3c to $14.96. Decelerating growth trends, "fierce" competition for user mindshare and advertiser dollars, and a history of being "hugely unprofitable" justify being on the sidelines with respect to the shares, Pachter tells investors in a research note. He notes his $12 price target reflects a slight premium to Twitter's (TWTR) multiple, since Snap "appears to have a longer runway for continued growth," and a discount to Facebook's (FB) multiple, a company with "superior monetization and growth trends."
09/06/17
KEYB
09/06/17
NO CHANGE
Target $200
KEYB
Overweight
KeyBanc continues to recommend owning Facebook
KeyBanc analyst Andy Hargreaves continues to recommend owning Facebook, and believes Watch has the potential to reach a scale that few online video platforms have, which should draw brand advertisers and drive incremental revenue. While initial revenue is likely to be modest at Facebook's scale, the analyst thinks the service can grow to $5B or more in the medium term and help sustain Facebook's period of superior growth. He reiterates an Overweight rating and $200 price target on the shares.
09/06/17
PIVT
09/06/17
NO CHANGE
Target $140
PIVT
Sell
Pivotal says Facebook ad reach claims look inflated
Pivotal Research analyst Brian Wieser noted that Australian trade publication AdNews found that Facebook (FB) claims to reach more 16-39 year-olds in the country than exist according to the country's census. His analysis of Facebook Ads Manager data compared to the U.S. consensus reveals a similar outcome. His talks with ad agency executives on this topic indicate that the gap between Facebook and census figures is not widely known, Wieser tells investors. The analyst, who keeps a Sell rating and $140 price target on Facebook, believes the primary winner of the social media giant's video expansion will be third party measurement firms, such as Nielsen (NLSN) and comScore (SCOR), he added.

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