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FB

Facebook

$170.96

-2.09 (-1.21%)

05:57
09/15/17
09/15
05:57
09/15/17
05:57

Facebook says temporarily removing self-reported ad targeting fields

Facebook says, "Facebook equips businesses with powerful ways to reach the right people with the right message. But there are restrictions on how audience targeting can be used on Facebook. Hate speech and discriminatory advertising have no place on our platform. Our community standards strictly prohibit attacking people based on their protected characteristics, including religion, and we prohibit advertisers from discriminating against people based on religion and other attributes. As people fill in their education or employer on their profile, we have found a small percentage of people who have entered offensive responses, in violation of our policies. ProPublica surfaced that these offensive education and employer fields were showing up in our ads interface as targetable audiences for campaigns. We immediately removed them. Given that the number of people in these segments was incredibly low, an extremely small number of people were targeted in these campaigns. Keeping our community safe is critical to our mission. And to help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields until we have the right processes in place to help prevent this issue. We want Facebook to be a safe place for people and businesses, and we'll continue to do everything we can to keep hate off Facebook." Reference Link

  • 15

    Sep

FB Facebook
$170.96

-2.09 (-1.21%)

08/31/17
WEDB
08/31/17
INITIATION
Target $12
WEDB
Neutral
Wedbush cites Snap's 'hugely unprofitable' history in Neutral initiation report
Wedbush analyst Michael Pachter initiated Snap (SNAP) last night with a Neutral rating and $12 price target. The shares closed yesterday down 3c to $14.96. Decelerating growth trends, "fierce" competition for user mindshare and advertiser dollars, and a history of being "hugely unprofitable" justify being on the sidelines with respect to the shares, Pachter tells investors in a research note. He notes his $12 price target reflects a slight premium to Twitter's (TWTR) multiple, since Snap "appears to have a longer runway for continued growth," and a discount to Facebook's (FB) multiple, a company with "superior monetization and growth trends."
09/06/17
KEYB
09/06/17
NO CHANGE
Target $200
KEYB
Overweight
KeyBanc continues to recommend owning Facebook
KeyBanc analyst Andy Hargreaves continues to recommend owning Facebook, and believes Watch has the potential to reach a scale that few online video platforms have, which should draw brand advertisers and drive incremental revenue. While initial revenue is likely to be modest at Facebook's scale, the analyst thinks the service can grow to $5B or more in the medium term and help sustain Facebook's period of superior growth. He reiterates an Overweight rating and $200 price target on the shares.
09/06/17
PIVT
09/06/17
NO CHANGE
Target $140
PIVT
Sell
Pivotal says Facebook ad reach claims look inflated
Pivotal Research analyst Brian Wieser noted that Australian trade publication AdNews found that Facebook (FB) claims to reach more 16-39 year-olds in the country than exist according to the country's census. His analysis of Facebook Ads Manager data compared to the U.S. consensus reveals a similar outcome. His talks with ad agency executives on this topic indicate that the gap between Facebook and census figures is not widely known, Wieser tells investors. The analyst, who keeps a Sell rating and $140 price target on Facebook, believes the primary winner of the social media giant's video expansion will be third party measurement firms, such as Nielsen (NLSN) and comScore (SCOR), he added.
09/11/17
WELS
09/11/17
NO CHANGE
WELS
Facebook taking long-term view of video opportunity, says Wells Fargo
Wells Fargo analyst Peter Stabler notes that Facebook (FB) is reportedly willing to spend as much as $1B to cultivate original video programming through 2018. The analyst believes that the scale of potential investment and particular investment targets suggest that Facebook is taking a long-term view of the video opportunity and that investments are likely to "significantly outstrip" near-term video monetization. Additionally, the company appears determined to drive Stories adoption in core Facebook to head off the threat of competitive incursion by Snap (SNAP), while expanding the distribution of advertising stories being widely adopted by marketers on Instagram.

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