Scripps Lifestyle Studios to launch 'Genius Kitchen,' food-focused digital brand
Scripps Lifestyle Studios, the digital production arm of leading media developer Scripps Networks Interactive, earlier announced the launch of a new digital, food-focused brand called Genius Kitchen, featuring a full site, social, and immersive app. "Genius Kitchen will boast a delightful mix of new and classic favorites, including GK Now, a weekly show hosted by comedic YouTube personalities Akilah Hughes and Mike Lockyer, along with various co-hosts, who talk crazy food trends, pop culture, and other news that fascinates the young and hungry. In addition to new originals, other familiar favorites will be reimagined for fresh runs. Users will enjoy tons of recipe videos, favorite how-tos, creative cooking tips, and of course, viral-worthy, social-first content. Part of the genius behind Genius Kitchen is that it goes beyond entertainment to actually deliver recipes to viewers while they're watching content. Pulling from Genius Kitchen's vast library of more than half a million recipes, fans can command instant recipe delivery directly to the device of their choice."