Facebook COO says ad-targeting feature failure 'totally inappropriate'
The ad-targeting feature that allowed Facebook advertisers to target "Jew haters" and other offensive labels was "totally inappropriate and a fail on our part," according to Facebook COO Sheryl Sandberg. Sandberg posted yesterday to express disappointment with the company's embarrassing targeting options and explain Facebook's plan to rectify the situation. "First, we're clarifying our advertising policies and tightening our enforcement processes to ensure that content that goes against our community standards cannot be used to target ads. This includes anything that directly attacks people based on their race, ethnicity, national origin, religious affiliation, sexual orientation, sex, gender or gender identity, or disabilities or diseases. Such targeting has always been in violation of our policies and we are taking more steps to enforce that now. Second, we're adding more human review and oversight to our automated processes. And third, we are working to create a program to encourage people on Facebook to report potential abuses of our ads system to us directly. We have had success with such programs for our technical systems and we believe we can do something similar with ads. We hope these changes will prevent abuses like this going forward. If we discover unintended consequences in the future, we will be unrelenting in identifying and fixing them as quickly as possible." Reference Link