Vitamin Shoppe announces entrance into China
Vitamin Shoppe announced its subsidiary Vitamin Shoppe Global, has launched its first digital platform in China, representing the fourth new international market the Company has entered over the past two years. The Vitamin Shoppe is partnering with Macy's China Limited to bring its broad product assortment to the Chinese consumer by offering a mix of its private brand products as well as select third-party brands via Alibaba's online shopping platform- Tmall Global. The Vitamin Shoppe's product will be shipped from its new west coast distribution center in Arizona to China. By utilizing its Arizona distribution center, The Vitamin Shoppe's goal is to deliver products to the Chinese consumer in less than two weeks, enabling the partnership to be one of the quickest suppliers of vitamins, minerals and supplements from the United States to China.