YogaWorks announces purchase of Pure Om studios in Virginia, Maryland
YogaWorks announced its acquisition of Pure Om's two studios located in Fairfax, Va., and Bethesda, Md. The deal expands YogaWorks' presence in the Washington, D.C. market, where it now operates six premier yoga studios following its recent acquisitions of three studios in the area after completing its initial public offering in August. This acquisition brings YogaWorks' studio count to 13 in the Washington, D.C./Baltimore region. YogaWorks remains committed to maintaining Pure Om's programming and operations. Current teachers and staff will be retained and Pure Om's classes and workshops will continue as scheduled. In the coming months, Pure Om's website and studio name will be rebranded as YogaWorks as the company wishes to make it easy for students to access more studios and use their class packages at any of its studios in the area.