Nielsen to independently measure subscription-based streaming content.
Nielsen announced that it is now offering the industry a syndicated solution to independently measure subscription-based streaming content including companies such as Netflix (NFLX). With the commercial release of Nielsen Subscription Video On Demand, or SVOD, Content Ratings, eight major television networks and production studios, including A&E Networks, Disney-ABC (DIS), Lionsgate (LGF), NBCUniversal, Warner Brothers (TWX) and others, have already signed on to subscribe to this game-changing service. This new solution takes SVOD measurement to the next level with a significant enhancement to its video on demand content ratings framework, which leverages the rich demographic and household characteristic data of the Nielsen national TV panel, to identify viewing to these programs. These new insights will empower content owners and networks with real data into what was previously a significant and expanding blind spot of consumer behavior. Nielsen's new SVOD Content Ratings solution will provide measurement of programs at the season and episode level in a manner comparable to linear television data-including ratings, reach, frequency and segmentation reporting-as a way for clients and the industry to better understand where this content fits in the larger media ecosystem. NLSN LGF DIS TWX NFLX