Amazon says over 4M people started Prime trials, memberships in one holiday week
Amazon announced that Prime membership continued to grow this holiday, noting that "in one week alone, more than four million people started Prime free trials or began paid memberships to benefit from free two-day, one-day or same-day shipping." More than one billion items were ordered from small businesses and entrepreneurs worldwide this season and over just five days, from November 23 through Cyber Monday, nearly 140 million items were ordered from small businesses and entrepreneurs, the company added. Amazon Devices also had "its best holiday yet," with "tens of millions" of Alexa-enabled devices sold worldwide, the e-commerce giant announced. Echo Dot and Fire TV Stick with Alexa Voice Remote were the top-selling Amazon devices this holiday season and also the best-selling products from any manufacturer in any category across all of Amazon, the company added.