Williams-Sonoma introduces multi-channel specialty brand Robin
Williams-Sonoma announces the launch of Robin, a new multi-channel specialty brand within the Williams-Sonoma, Inc. portfolio focused on fostering healthier lifestyles through improved sleep quality. The Robin suite of products is designed to aid in sleep quality and wellness by promoting rest, renewal, and relaxation. The Robin collection of products will be sold in select stores and online by Pottery Barn, Pottery Barn Kids, PBteen, West Elm and Williams-Sonoma Home. The brand's launch is anchored by the exclusive Robin Sleep System, which includes the Robin Pocket Spring Mattress Set and the SleepScore Max Sleep Improvement Monitor. Starting at $629, the Robin Sleep System offers a convenient path to healthier sleep.