MoviePass names Natasha Mulla CMO
MoviePass, movie-theater subscription service and a majority-owned subsidiary of Helios and Matheson Analytics, announced the hire of Natasha Mulla as CMO. Mulla joins MoviePass from her previous position as SVP of marketing at Mashable. Mulla's addition to MoviePass' growing executive team comes as MoviePass continues to experience a significant and rapid rise of subscribers in the wake of the massively popular $9.95 per month subscription plan rolled out in August. As CMO, Mulla will oversee MoviePass' brand identity across all platforms. She will develop long-term marketing strategies in order to grow MoviePass' subscriber base in key markets, and will work closely with the product team to continue to improve and enhance the overall customer experience.