MoviePass says has generated $127.8M for select Oscar nominees since November
Helios and Matheson Analytics, a majority owner of MoviePass, announced as part of its continued efforts to drive movie theater attendance ahead of the Oscars, movie theater subscription service MoviePass deployed targeted promotions among its subscribers for a number of Oscar-nominated films. Just weeks before the big awards ceremony, MoviePass announced it has generated $128.7M for select film nominees since November 2017. In addition, last week, MoviePass contributed 5.7% to the total nationwide box office. Among the Oscar nominated films promoted by MoviePass are all of the Best Picture nominees, nominees for Best Animated Film, Best Foreign Film and other films featuring nominees for Best Actress, Best Actor, Best Supporting Actor and Best Supporting Actress.