Ticketmaster, NBA extend innovative ticketing partnership
Ticketmaster announced an extension of its ticketing partnership with the National Basketball Association. Ticketmaster will deliver leaguewide enhanced digital ticketing capabilities that improve the fan experience and create a more personalized in-venue experience. Such capabilities are already being utilized by several NBA teams. Ticketmaster will also continue to power NBATickets.com, the Official Resale Marketplace for the NBA, WNBA, and NBA G League, which lets fans easily and safely transfer and sell verified tickets. The NBA will continue to leverage expanded marketing services including leaguewide fan analytics designed to strengthen digital marketing efforts and reach fans on both a local and national level.