Weight Watchers aims to increase revenue to more than $2B by end of 2020
At a global employee event, Weight Watchers International is announcing initiatives to expand Weight Watchers' impact as a technology experience company and align the business with consumer expectations of wellness and healthy living."Our new purpose to inspire healthy habits for real life marks an important milestone in the evolution of Weight Watchers. The bold initiatives we are announcing today to evolve our brand and broaden our impact will make Weight Watchers more relevant than ever, while demonstrating the power of community in advancing individual health and wellness goals," said Mindy Grossman, the company's President and CEO. Weight Watchers is announcing three-year goals to measure the company's progress. By the end of 2020, Weight Watchers aims to: "Strengthen our reputation: Be known for bringing wellness to all by diversifying our reach across ages, genders, ethnicities, lifestyle stages, geographic locations, and income; Better define and grow the Weight Watchers impact: Help 10 million people adopt healthy habits, with 5 million people in the Weight Watchers program and an additional 5 million people engaging through other Weight Watchers experiences and content; and Expand the Weight Watchers business: Increase revenue to more than $2B, driven primarily by new member growth and improved retention, while increasing profit at a faster rate than revenue." Weight Watchers plans to implement a number of initiatives to ensure its brand aligns with its values and purpose. These bold moves include the following initial actions.The removal of all artificial ingredients from products that carry the Weight Watchers brand. Weight Watchers intends to be a powerful partner for families in establishing healthy habits. During the summer of 2018, Weight Watchers will offer free memberships to teenagers aged 13 to 17, helping the development of healthy habits at a critical life stage.