Wells Fargo adds AI enhancement to mobile app
Wells Fargo & Company announced that mobile banking deposit customers nationwide now have access to a predictive banking feature that analyzes account information, providing mobile app users with tailored account insights and personalized financial guidance. The feature is the latest in a series of innovations aimed at providing customers a more comprehensive view of their finances, and increased control to advance their financial health and meet financial goals. Insights range from flagging higher-than-normal automatic monthly payments so that customers may look into a change to a reoccurring bill, to reminding a customer to transfer money from savings to a checking account to avoid a possible upcoming overdraft. Conversely, if a customer has more money than usual in a particular month, they may be prompted to transfer money into savings. Currently there are over 50 different prompts a customer can receive based on past and expected future account activity, with plans to continue adding new insights regularly. The feature will expand to small business and credit card customers later this year. Visit Wells Fargo Stories to see this technology in action.