LiveRamp acquires Pacific Data Partners, terms not disclosed
LiveRamp announced the acquisition of Pacific Data Partners to accelerate LiveRamp's ability to power people-based business-to-business marketing. Pieter De Temmerman and Grant Ries, co-founders of Pacific Data Partners, will lead LiveRamp's efforts to expand IdentityLink to deliver the full gamut of people-based capabilities to the world's largest B2B marketers. IdentityLink allows marketers to create an omnichannel view of consumers and professionals by resolving data from any channel or source to an individual. This view can be activated on over 500 technology platforms in people-based marketing initiatives that increase the relevancy of marketing and improve the consumer experience. Financial terms of the transaction were not disclosed. The transaction has no material impact on Acxiom's guidance for the fiscal year ended March 31, 2018.