Perry Ellis announces mens underwear, loungewear license in South Korea
Earlier today, Perry Ellis International announced a new license agreement with Good People for men's underwear and loungewear under the Perry Ellis Portfolio trademark in South Korea. The product launch is planned in Fall 2018. Perry Ellis believed fashion was fun, and should never be taken too seriously. Patterns, pops of color, new shapes and never before-seen styles - he embraced it all, rewriting the rules and redefining American sportswear. Today, Perry Ellis is the go-to designer fashion brand that gives men confidence in every, and any, situation through innovative and versatile styles."We are pleased to collaborate with Good People. We see great potential for growth in the South Korean market and are pleased to take these continued steps in our business expansion," remarked Oscar Feldenkreis, CEO and President of Perry Ellis International. "We look forward to working closely with the Perry Ellis design and management team to bring Perry Ellis' unique brand positioning and commitment to product excellence to the Korean consumer across multiple distribution channels," said Yoon Woohwan, CEO of Good People.