RealNetworks, CIBN OTT TV enter next phase of strategic partnership
RealNetworks announced that it has entered the next phase of its strategic partnership with China International Broadcasting Network OTT TV. CIBN OTT TV will launch a commercial trial of RealNetworks next-generation codec, RealMedia HD, on its over-the-top HD VIDEO app and Stars China mobile app, China TV. CIBN OTT TV is one of the seven broadcasting networks that is licensed to distribute over-the-top content in China. Through this trial, hundreds of millions of CIBN's OTT TV users will now have access to RealMedia HD encoded content, ensuring a faster, more efficient and higher-quality streaming experience. This is the first announcement since the two parties signed a strategic partnership agreement in 2017, and marks a major step forward in the formation of RealMedia HD's content ecosystem.