Fitbit launches Fitbit Ace for children eight and up
Fitbit introduced Fitbit Ace, an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children. Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life, features an adjustable, showerproof wristband in two bright colors, and provides encouragement to be active. Plus, with the new Fitbit family account, parents can control who their kids connect with in the Fitbit app so they can safeguard their kids' privacy and stay on top of their activity. Ace is available for presale today, with global retail availability in Q2 2018. According to the World Health Organization, childhood obesity rates are on the rise, with two out of three kids inactive every day. To address this challenge, Fitbit has designed Ace to encourage kids 8 and older to be more active and build healthy habits with their families: Provide kids with motivation to move by automatically tracking steps, active minutes and sleep stats, and set customizable daily step and active minute goals. The World Health Organization recommends children ages 7-17 get 60 minutes of daily physical activity,v and the Centers for Disease Control and Prevention suggests 9 to 12 hours of sleep a night. Reduce sedentary time by setting up personalized reminders that nudge them to get at least 250 steps each hour with a small buzz when they've been sitting on the couch or in front of a screen for too long. Reward them for moving: Encourage kids to achieve their goals by rewarding them with celebratory messages and fun, collectible badges, which can be seen in the Fitbit app on their phone.