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FIT

Fitbit

$5.31

0.12 (2.31%)

09:08
03/13/18
03/13
09:08
03/13/18
09:08

Fitbit launches Fitbit Ace for children eight and up

Fitbit introduced Fitbit Ace, an activity tracker that makes fitness fun for kids while inspiring the entire family to build healthy habits together and help fight decreasing levels of activity in children. Designed for kids ages 8 and older, Ace automatically tracks steps, active minutes and sleep, has up to 5 days of battery life, features an adjustable, showerproof wristband in two bright colors, and provides encouragement to be active. Plus, with the new Fitbit family account, parents can control who their kids connect with in the Fitbit app so they can safeguard their kids' privacy and stay on top of their activity. Ace is available for presale today, with global retail availability in Q2 2018. According to the World Health Organization, childhood obesity rates are on the rise, with two out of three kids inactive every day. To address this challenge, Fitbit has designed Ace to encourage kids 8 and older to be more active and build healthy habits with their families: Provide kids with motivation to move by automatically tracking steps, active minutes and sleep stats, and set customizable daily step and active minute goals. The World Health Organization recommends children ages 7-17 get 60 minutes of daily physical activity,v and the Centers for Disease Control and Prevention suggests 9 to 12 hours of sleep a night. Reduce sedentary time by setting up personalized reminders that nudge them to get at least 250 steps each hour with a small buzz when they've been sitting on the couch or in front of a screen for too long. Reward them for moving: Encourage kids to achieve their goals by rewarding them with celebratory messages and fun, collectible badges, which can be seen in the Fitbit app on their phone.

FIT Fitbit
$5.31

0.12 (2.31%)

02/27/18
OPCO
02/27/18
NO CHANGE
Target $8
OPCO
Outperform
Fitbit transition starts 'modestly,' says Oppenheimer
Oppenheimer analyst Andrew Uerkwitz says Fitbit reported another "uninteresting" quarter. But with reactivations, cash being essentially flat, and recent digital health acquisitions, the analyst remains "ever the optimist." Uerkwitz reiterates an Outperform rating and $8 price target.
02/27/18
BOFA
02/27/18
NO CHANGE
Target $5
BOFA
Underperform
Fitbit price target lowered to $5,outlook disappoints, says BofA/Merrill
BofA/Merrill analyst Ryan Goodman said Fitbit's Q4 report and outlook fell short of expectations with its new flagship smartwatch, Iconic, experiencing weak sales as it faced competitive challenges. Goodman said the underwhelming reception of Iconic is a "worrisome sign" due to the importance of the launch and raises concerns as to Fitbit's ability to take market share. The analyst lowered his 2018 Fitbit revenue estimate to $1.5B from $1.78B and cut his price target to $5 from $6 given declining revenue, cash burn and product uncertainty, while maintaining and Underperform rating.
02/27/18
SBSH
02/27/18
NO CHANGE
Target $4.5
SBSH
Sell
Fitbit price target lowered to $4.50 from $5 at Citi
Citi analyst Stanley Kovler lowered his price target for Fitbit to $4.50 citing the company's Q4 miss and guide down. The analyst maintains a Sell rating on the shares.
02/27/18
STFL
02/27/18
NO CHANGE
Target $5.5
STFL
Hold
Stifel keeps Hold on Fitbit, says expense management reassuring
Stifel analyst Jim Duffy said Fitbit's Q4 results and FY18 outlook were "directionally aligned" with his expectations, though he added that he is reassured by the company's expense management and inventory discipline. Duffy maintains a Hold rating and $5.50 price target on Fitbit, stating that he doesn't yet see a path to profitability and is "challenged to make a compelling upside case" for the stock.

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TVTY

Tivity Health

$40.60

-0.27 (-0.66%)

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$34.19

-1.07 (-3.03%)

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