Verve adds Atrius IoT solutions from Acuity Brands to mobile marketing platform
Acuity Brands announced that Verve has joined the Atrius IoT Partner ecosystem. Verve will leverage Atrius Platform Services, notably the Atrius Navigator indoor positioning software development kit and administration tools, to extend their in-store and out-of-store engagement solutions and shopper insights for brands and retailers. Acuity Brands provides a powered sensory network through its Atrius-Ready LED luminaires featuring embedded Bluetooth low energy and visible light communication technologies. By combining the Verve Velocity mobile marketing platform with Atrius Platform Services and the Atrius-Ready Sensory Network from Acuity Brands, retailers will be able to: Engage customers with in-store marketing experiences, including relevant information and offers; Segment and target customers via a variety of marketing channels based on insights gained from in-store traffic patterns and out-of-store visit and movement behaviors; and Measure effectiveness of advertising/marketing through observed incremental foot traffic.