TEGNA and Premion launch DMP called Premion Audience Selects
TEGNA and Premion launched its proprietarily-built data management platform called Premion Audience Selects which includes 2,000 first-party unique over-the-top audience segments. Premion Audience Selects is a first-of-its kind DMP that will increase the value of OTT ad impressions and provide accuracy, trust and transparency as well as cross-platform reach and measurement for advertisers. Premion is TEGNA's industry-leading premium OTT ad solution platform targeting local, regional and national advertisers and agencies. Premion has partnered with MadHive, a leader in the ad tech space and a developer of video and data solutions for the media and advertising industry, and 4INFO, an identity and engagement solutions company, to launch Premion Audience Selects. These relationships are helping power Premion Audience Selects to deliver richer audience insights and targeting capabilities for OTT advertisers.