Disney reports launch of re-imagined ESPN app, with ESPN+ DTC streaming service
The new ESPN App launches today with a completely re-imagined experience that includes the integration of ESPN+, the first-ever multi-sport, direct-to-consumer premium subscription streaming service from The Walt Disney Company's Direct-to-Consumer and International group, in partnership with ESPN. At launch, the new ESPN App will be presented by Audi and ESPN+ will be backed by American Express. "This next-generation app is ESPN's most sophisticated and elegant digital product experience, and a central piece of our next era of innovation," said James Pitaro, ESPN President and Co-Chair, Disney Media Networks. "No one is in a better position than ESPN to serve sports fans. With this launch, fans will find a re-imagined, easy to use and increasingly personalized experience that puts all of ESPN's incredible content at their fingertips like never before. With the exciting introduction of ESPN+, they'll also get more sports content than ever, with direct access to thousands of live games, incredible original programs and an unmatched on-demand library, all at a great price."