Polaris names Julie Gilbert chief customer engagement and growth officer
Polaris Industries announced that it has hired Julie Gilbert as chief customer engagement and growth officer. Gilbert will dual report to chairman and CEO Scott Wine and president of motorcycles Steve Menneto. In this newly created function, Gilbert will be responsible for developing and implementing marketing solutions and growth strategies that introduce new consumers to the Powersports industry and connect with customer segments outside of the company's traditional core target market. She will also have oversight for Polaris' corporate marketing, sponsorships and communication efforts, and will help cultivate and launch programs aimed at further engaging RZR owners through the development of rider groups. Most recently, Gilbert was the founder and CEO of PreciouStatus, a mobile software platform and technology company that creates real-time connections for those in professional care facilities in education, healthcare, and the military.