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ETSY

Etsy

$32.97

-0.25 (-0.75%)

08:03
06/14/18
06/14
08:03
06/14/18
08:03

Etsy introduces new tools, revises transaction fee structure

Etsy announced new subscription packages and enhanced tools to support global sellers at different stages of growth. The new, optional monthly plans begin to roll out next month. Etsy also announced that it is revising its seller transaction fee, which will support increased investments in the growth and health of the marketplace. Starting in mid-July, sellers looking to jump-start their growth can opt into Etsy Plus for an introductory rate of $10 per month. In 2019, Etsy also plans to roll out Etsy Premium, which will be geared towards larger, more established creative businesses. Sellers who do not opt into Etsy Plus or Etsy Premium will have access to the same tools and services that are currently available on Etsy without an additional monthly fee as part of Etsy Standard. Starting July 16, 2018, the transaction fee charged when a seller makes a sale will change from 3.5% to 5%, and it will also apply to the cost of shipping. This revised fee structure will enable Etsy to make further investments in marketing to attract buyers, enhance customer support, and drive product innovation. Rachel Glaser, Etsy's CFO added, "Our revised fee structure will allow us to make more meaningful investments on behalf of our sellers while remaining what we believe is the best value for entrepreneurs looking to start, manage, and grow a creative business. We plan to increase our 2017 direct marketing spend by at least 40% in 2018, revamp our Etsy community platforms, and execute against an exciting product roadmap. We believe all of this will help drive near-term growth and increase buyer lifetime value."

  • 18

    Jun

ETSY Etsy
$32.97

-0.25 (-0.75%)

04/10/18
04/10/18
INITIATION

On The Fly: Top five analyst initiations
Catch up on today's top five analyst initiations with this list compiled by The Fly: 1. Tesla (TSLA) initiated with a Sell at Vertical Group. 2. Philip Morris (PM) initiated with a Buy at Deutsche Bank. 3. Etsy (ETSY) initiated with a Buy at Loop Capital. 4. Zscaler (ZS) initiated with an Outperform at Credit Suisse and Baird, a Strong Buy at Needham, an Equal Weight at Morgan Stanley, Stephens, and Barclays, a Hold at Deutsche Bank, as well as a Neutral at BofA/Merrill and Goldman Sachs. 5. Equifax (EFX) initiated with an Underperform at BofA/Merrill. This list is just a portion of The Fly's analyst coverage. To see The Fly's full Street Research coverage, click here.
04/16/18
KEYB
04/16/18
NO CHANGE
Target $33
KEYB
Overweight
KeyBanc sees continued opportunity for Etsy to improve seller services
KeyBanc analyst Edward Yruma thinks Etsy has continued opportunity to improve seller services, and in turn, drive stronger revenue growth. The analyst notes that late last week, Etsy launched the capability for sellers to send targeted offers to customers with abandoned items in the cart, which he believes is a good example of Etsy providing better tools to its seller community and improving its take rate. Yruma has an Overweight rating and $33 price target on the stock.
05/01/18
DADA
05/01/18
NO CHANGE
Target $35
DADA
Buy
Etsy price target raised to $35 at DA Davidson ahead of earnings
DA Davidson analyst Tom Forte raised his price target on Etsy to $35 from $33 and kept his Buy rating ahead of the company's earnings next week. Forte notes that despite the 70% rise in the stock price since early February, he continues to see value in shares as investors understand the company's "unique" business model and appreciate the management's execution. The analyst does see some near-term challenges for Etsy as its comparisons for its seller services business become tougher in the second half after the company's mandated payments platform in the second half of last year.
05/09/18
LOOP
05/09/18
NO CHANGE
Target $37
LOOP
Buy
Etsy price target raised to $37 from $32 at Loop Capital
Loop Capital analyst Laura Champine raised her price target on Etsy to $37, saying that despite the rally of the stock year-to-date, its momentum will likely continue amid the company's ongoing efforts to drive traffic to its platform. Champine expects FY18 revenue to grow 22% after a 25 increase in Q1, as the management "improves search functionality and works with sellers to drive incremental promoted listings and other seller services revenue streams". The analyst keeps her Buy rating on Etsy.

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Walmart

$95.72

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Cincinnati Bell

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