Hollister Co. partners with recording artists Khalid, Noah Cyrus
Hollister Co., a division of Abercrombie & Fitch, announced the launch of its partnership with musical artists Khalid and Noah Cyrus for the upcoming fall season. The acclaimed singer-songwriters will be part of the brand's year long #CarpeNow campaign and will be integrated in Hollister's marketing throughout the balance of the year. As part of the fall season, the company will continue its support of anti-bullying efforts, a cause it has backed since 2013. Both Khalid and Noah will join Hollister in bringing awareness to the prevalent issue impacting teenagers around the world. This year, Hollister is proud to partner with Sit With Us, an anti-bullying app created by Natalie Hampton. The app, which aims to help students find allies and lunch buddies at school, has already seen more than 100,000 downloads in eight countries. Hollister's support of Sit With Us will begin mid-September, with more details to be announced later this summer. Hollister's Back-to-School campaign, Carpe the Fit Out of Denim, sees the return of the 'Carpe Crate', a key element woven throughout Hollister's ongoing #CarpeNow platform.