iQIYI launches upgrade of reading apps
iQIYI announced a comprehensive upgrade of its iQIYI Reading app which was launched by iQIYI Literature, a unit of iQIYI. The new version of the reading app includes an enriched user experience, better customer service and an improved, streamlined interface. After this upgrade, new users of the app will have access to 30 days of free reading, complete with special discounts and benefits. iQIYI Reading aggregates more than a hundred thousand of the internet's best works from almost 60,000 different authors into a single, convenient platform, spanning everything from internet masterpieces to light novels. The launch of the app is part of iQIYI's current drive to expand its business across all sectors of entertainment by incubating and developing more top-quality IP content.