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HMNY

Helios and Matheson

$0.07

-0.0303 (-30.30%)

09:21
08/06/18
08/06
09:21
08/06/18
09:21

Helios and Matheson offers new subscription model for MoviePass

MoviePass, a majority-owned subsidiary of Helios and Matheson (HMNY), announces its new subscription plan and business model effective August 15. MoviePass' new subscription plan retains its industry-low monthly subscription rate of $9.95 and at the same time creates a long-term and sustainable business model. The new plan will include many major studio first-run films. The company said, "For our subscribers who have migrated to the new subscription plan, we are suspending Peak Pricing and Ticket Verification. MoviePass is available at 91% of the theaters. We have heard - and we have listened to - our MoviePass Community and we will not be raising prices to $14.95 a month. The new plan is focused on usage by the bulk of our subscribers who have historically used MoviePass to attend three movies or fewer a month. Additionally, the new plan addresses past misuses which imposed undue costs on the system, including ticket scalping, unauthorized card usage and other activities, which in the past necessitated the use of certain remedial measures that have sometimes been inconvenient for our subscribers. Beginning August 15, MoviePass subscribers will transition to the new plan upon their renewal, which gives subscribers up to three movies a month for $9.95, and up to a $5.00 discount for any additional movie tickets. Because only 15 percent of MoviePass members see four or more movies a month, we expect that the new subscription model will have no impact whatsoever on over 85 percent of our subscribers." Monthly subscribers will be given the opportunity to subscribe to the new plan when their current plan comes up for renewal beginning August 15. Annual subscribers will not be affected by this plan until their renewal dates. Any subscriber can still cancel anytime.

HMNY Helios and Matheson
$0.07

-0.0303 (-30.30%)

04/24/18
ADAM
04/24/18
NO CHANGE
Target $12
ADAM
Buy
Helios and Matheson price target lowered to $12 from $15 at Canaccord
Canaccord analyst Austin Moldow lowered his price target on Helios and Matheson to $12 from $15 following its recent capital raise. The analyst raised his revenue forecast, but it was more than offset by the higher share count given the company's capital raise and its at-the-market offering, where the company can sell shares in the open market at its discretion. Moldow maintained his Buy rating on Helios and Matheson shares.
04/25/18
MAXM
04/25/18
INITIATION
Target $12
MAXM
Buy
Helios and Matheson assumed with a Buy at Maxim
Maxim analyst Nehal Chokshi assumed Helios and Matheson with a Buy rating but lowered his price target to $12 from $16 under the prior coverage. The analyst contends that survey findings suggest "overusage being contained to a sliver of subscribers" and believes the company can trade at $12 per share based on enterprise value of $1.4B is its MoviePass offering can show incremental traffic from occasional movie goers hitting just 1 movie ticket per month.
07/26/18
MAXM
07/26/18
INITIATION
MAXM
Hold
Helios and Matheson assumed with a Hold at Maxim
Maxim analyst Allen Klee assumed Helios and Matheson with a Hold rating, saying that while he remains optimistic about the potential for continued MoviePass subscriber growth, he is also cautious about the company's potential capital raising needs. Klee also sees the stock as a "high risk/reward" situation as it trades at 0.1-times his expected FY18 revenue estimate.
07/29/18
EROP
07/29/18
DOWNGRADE
EROP
Neutral
Helios and Matheson downgraded to Neutral from Buy at Euro Pacific

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