J.C. Penney launches baby shops in 500 stores
JCPenney is expanding its baby selection to reflect new merchandise categories that will help parents shop for their bundle of joy in one convenient location. The Company has historically offered cribs, high chairs, strollers and car seats at JCPenney.com, however shoppers will soon find these items in 500 JCPenney stores starting Aug. 30, along with bottles, pacifiers, diaper bags, bouncer seats and activity centers from respected brands including Avent, Graco, Fisher Price, Dr. Brown's, Tommee Tippee and Halo. The new shops will feature updated graphics and signage and will be located adjacent to baby apparel, featuring an expanded assortment of Carter's clothing along with Gerber and Okie Dokie playwear and sleepwear. The baby shops inside JCPenney will also feature an expanded Okie Dokie assortment with new product categories from the JCPenney private brand.