Fitbit announces Fitbit Charge 3
Earlier today, Fitbit announced Fitbit Charge 3, "the latest evolution of its best-selling Charge family of devices. Charge 3 features an elevated, premium swimproof design with a touchscreen display, 15+ goal-based exercise modes, essential smart features to stay connected to what matters most, up to 7 days of battery life, and Fitbit's most advanced sensor and algorithm technology in a tracker. Charge 3 is available for presale today at Fitbit.com for $149.95 USD, with global retail availability starting October 2018," said the company in an announcement from earlier in the day. "With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor," said James Park, co-founder and CEO of Fitbit. "Our commitment to consumer choice and ability to meet the demand of millions of users by offering a range of products, from trackers to smartwatches, will enable us to expand our share of the overall wearables market."