Ascena Retail's Justice to launch Justice Studios entertainment division
Justice, a unit of Ascena Retail, is announcing the launch of a new entertainment division, Justice Studios. Justice says, "As consumers evolve and place greater emphasis on experiences, the new arm of the company will focus on enriching the relationship with the Justice girl by creating original content, including graphic novels, video series, music, documentaries and more. The clothing, accessories, and lifestyle product retailer is wholly invested in engaging and empowering girls in unique ways and believes in the importance of providing a positive platform." To bring Justice Studios to life, Justice has partnered with Elevate Pictures, a Columbus, Ohio-based entertainment and production company specializing in transmedia story building and multi-platform distribution. Justice and Elevate will collaborate on the development and production of the content and currently have three projects in the works including a graphic novel series, "Ultra Squad," a documentary, "Finding Clara," as well as the "Live Justice" Awards.