JetBlue expects network, product offering to add $350M-$400M in revenue by 2020
Marty St. George, EVP commercial and planning, says confident Fare Options 2.0 will enable company to offer low fares and best value. Says developing better inventory and pricing tools. Says investing in machine learning tools to improve forecasting abilities. Says increasing focus and share for direct distribution. Says further developing loyalty business as network matures. Says still has great opportunity for modernization of loyalty program. Andres Barry, president, JetBlue travel products, says subsidiary is growing and expanding portfolio. Says has a lot headroom and it is a capital light way to grow earnings. St. George says we know we are never done on the revenue side. Says network reallocation and product offering are expected to add $350M-$400M in revenue by 2020.