Walmart anounces acquisition of Eloquii; terms not disclosed
Walmart announced plans to acquire ELOQUII, a digitally native vertical brand focused exclusively on the $21B women's plus-size market. Walmart plans to acquire ELOQUII for an undisclosed amount. The deal is expected to close later this quarter. Founded in 2011 as part of The Limited, ELOQUII re-launched online in 2014 as an independent direct to consumer brand. ELOQUII CEO Mariah Chase, her executive team and ELOQUII's ~100 employees will continue to be based in Long Island City, NY and Columbus, OH, and will join our U.S. e-commerce organization, reporting to Andy Dunn, SVP of Digital Consumer Brands, Walmart U.S. eCommerce. The team will join Walmart's portfolio of digitally native vertical brands, which includes ModCloth, Bonobos and Allswell.