comScore brings audience intelligence tool to four new international markets
comScore announced that its real-time box office and polling solution, PostTrak has expanded internationally and will now be available in four new markets: Australia, Germany, Mexico and the United Kingdom. PostTrak offers the theatrical community greater insight into who attends movies to help execute current marketing efforts, understand audience demographics and plan future strategies. PostTrak combines comScore's robust box office intelligence with Screen Engine/ASI's advanced research capabilities to provide market-level audience information that powers decision-making in a global marketplace. These insights inform market efforts and offer early direction on how audiences engage with and respond to films. comScore's aggregated box office insights show that international receipts grew 7.5% year-over-year in 2017. "As the movie industry's trusted partner for actionable intelligence, we are excited to expand PostTrak to key international markets to deliver additional analytics to our partners," said Jim Zak, senior vice president, movies at comScore. "Leveraging more than six years of history for all wide release films, PostTrak is the industry currency for demographic and moviegoer insights within the US. Its domestic success has given us the opportunity to bring the same audience insights to our partners in the international space. These four territories - Australia, Germany, Mexico and the UK - further extend audience representation and we look forward to expanding to additional markets from all corners of the globe."