Shutterfly names Mickey Mericle as Chief Marketing Officer
Shutterfly announced the appointment of Mickey Mericle as Senior Vice President and Chief Marketing Officer. Mickey is a seasoned executive with deep experience in marketing and analytics. In her roles leading Marketing and Customer Insights at Adobe, and Global Customer Insights and Analytics at Walmart, Mickey has led large teams of engineers, machine learning scientists, data scientists, PhD economists and statisticians, all in the pursuit of driving exceptional performance marketing and advanced analytics. At the same time, Mickey has extensive skill in campaign development, focused on brand and creative. Prior to Adobe and Walmart, Mickey held roles at Target Corporation, Kinko's Inc., Monitor Company and the US Department of State. She holds an MBA from the Kellogg School of Management at Northwestern University, an MS in Economics from the University of Pennsylvania and a BA from Iowa State University.