Eli Lilly launches Thriver Movement for MBC patients in response to survey
Results from a new national, multi-stakeholder survey commissioned by Eli Lilly revealed that metastatic breast cancer, or MBC, places a significant daily strain on those living with the incurable disease. People with MBC who participated in the survey reported spending nearly half their time each week, 47%, on things related to their cancer. In response to the survey findings, Lilly created the Thriver Movement as part of its More For MBC initiative, which aims to increase understanding of the daily impact of MBC, deliver more dedicated resources and advance the development of more treatment options. Lilly partnered with MBC activist and actress Mira Sorvino as well as celebrity fitness instructor and yoga expert Anna Kaiser to launch the Thriver Movement. To mark the initiative's debut, Lilly collaborated with Kaiser and yoga instructors at the Dana-Farber Cancer Institute to develop a unique Thriver yoga pose and flow which is symbolic of the emotional and physical strength these women and men exude and can be done daily. The Thriver pose represents the strength and never-ending spirit of women living with MBC.