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RUBI

Rubicon Project

$3.08

-0.045 (-1.44%)

08:44
10/12/18
10/12
08:44
10/12/18
08:44

Rubicon Project lawsuit settlement removes overhang, says Craig-Hallum

Rubicon Project has reached an agreement to settle a lawsuit with The Guardian, Craig-Hallum analyst Jason Kreyer tells investors in a research note. Kreyer believes the settlement removes an overhang on the stock, and notes that the financial terms of the settlement are immaterial. The analyst continues to see an improving fundamental opportunity for Rubicon Project and maintains a Buy rating.

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RUBI Rubicon Project
$3.08

-0.045 (-1.44%)

01/22/18
CHLM
01/22/18
UPGRADE
CHLM
Buy
Rubicon Project upgraded to Buy from Hold at Craig-Hallum
Craig-Hallum analyst Jason Kreyer upgraded Rubicon Project to Buy from Hold as he believes it is positioned to benefit from changing trends across the ad tech industry. Moves to adopt first-price auctions, eliminate buyer fees, and invest in server-side technology have already begun to drive improvements in ad requests and a lift in win-rates, positioning Rubicon to perform well in 2018, he contends. The analyst also argues that these industry tailwinds combined with modest cost reductions to be deployed later should drive continued improvements in adjusted EBITDA, likely lifting shares higher.
03/15/18
RHCO
03/15/18
UPGRADE
RHCO
Buy
Rubicon Project upgraded to Buy from Hold at SunTrust
03/15/18
RHCO
03/15/18
UPGRADE
Target $3
RHCO
Buy
Rubicon Project upgraded to Buy at SunTrust amid 'stabilizing fundamentals'
As reported earlier, SunTrust analyst Matthew Thornton upgraded Rubicon Project to Buy from Hold while keeping the $3 price target. The analyst points to the company's stabilizing fundamentals such as improving advertising spending and take rate as well as new cost actions that should lead to higher profitability. Thornton anticipates the company to remain supported in the growing market given Rubicon's "improved header bidding and auctioning tools".
06/26/18
CHLM
06/26/18
NO CHANGE
Target $4
CHLM
Buy
Rubicon Project to benefit from AT&T acquisition of AppNexus, says Craig-Hallum
Craig-Hallum analyst Jason Kreyer notes that AT&T (T) announced the acquisition of AppNexus, a deal rumored to be valued at $1.6B. The analyst sees this deal having a ripple effect through the ad tech landscape, particularly as it relates to the publisher's end of the spectrum. In his view, Rubicon Project (RUBI) stands to benefit substantially by the removal of an aggressive competitor, with thousands of publishers and hundreds of millions of advertising spend likely searching for a new home. Further, Kreyer now sees the integration of AppNexus under the AT&T umbrella as the number one growth catalyst for Rubicon over the next 12-18 months as a substantial volume of ad impressions likely search for a new home. He reiterates a Buy rating and $4 price target on Rubicon's shares.

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