National Beverage reports 'loud cry of support' from LaCroix's 'cult following'
National Beverage said in a press release that the company "is receiving emotional outcries on behalf of LaCroix," with Chairman and CEO Nick Caporella quoted as stating: "There is an unspoken phrase within a cult - 'We got each other's back!' Well, there has been a loud cry of support from our LaCroix consumers embracing the brand that they love - Don't hurt our LaCroix!" The press release, which follows a recent lawsuit calling into question the ingredients in LaCroix products, goes on to state: "All Natural is a technical regulatory criterion that each and every ingredient must adhere to! LaCroix is developed and produced to extremely complex, high standards . . . quite separate and apart from all others!"