Yum China announces new look for Pizza Hut
Yum China Holdings has unveiled a new look for Pizza Hut as part of the revitalization plan, marking a new chapter for the restaurant chain. The refreshed brand identity, centered around the theme Always Something New, incorporates a redesigned logo, modern store fit out and exclusive new uniforms designed by leading fashion designer Anna Sui. The Company also launched a Pizza Hut Pioneer store in Nanjing that will serve to test and refine innovative dishes with customers before they are extended to other Pizza Hut stores within the national network of over 2,200 stores. Pizza Hut has partnered with renowned New York fashion designer Anna Sui to launch a line of autumn/winter store uniforms that have been designed exclusively for the casual dining brand. Inspired by Anna Sui's edgy, retro rock 'n roll style, the uniforms have been adopted across all stores in China. Fashion loving customers can also enjoy the Anna Sui x Pizza Hut uniform designs displayed in 15 themed stores across China in the coming months. The new Pizza Hut restaurant is designed to deliver a modern and fashionable dining experience. Featuring an open kitchen, dining room, bar, indoor garden, and family dens with tasteful lighting, the space is designed to feel like a Chef's home, where customers can enjoy the freshest ingredients and classic recipes. In line with Yum China's strategy to use in-store technology to improve the customer experience, Pizza Hut recently launched table-side ordering through mobile phones across the country, offering customers a convenient and connected in-restaurant experience while also improving operating efficiency.