SodaStream launches plastic waste collecting vessel off Honduras coast
SodaStream launched the "Holy Turtle", an ocean contraption designed to clean plastic waste from open waters. The device will be initially piloted in the Caribbean Sea, off the coast of Roatan, Honduras, as part of a ocean clean-up lead by CEO Daniel Birnbaum. This is the first-known attempt of a commercial company to undertake a physical clean-up of trash from open waters. SodaStream's clean-up delegation includes 150 SodaStream executives from 45 countries, international environmental specialists, NGO Plastic Soup Foundation and children from 7 different local schools with local Honduran government officials. The "Holy Turtle" is a 1,000 ft. long floating unit engineered to capture floating waste while its large vent holes act to protect wildlife. The device design was inspired by oil spill containment systems and was developed by ABBCO in Florida, USA.