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HOG

Harley-Davidson

$37.73

-0.14 (-0.37%)

08:33
10/25/18
10/25
08:33
10/25/18
08:33

Harley-Davidson price target lowered to $42 from $45 at BMO Capital

BMO Capital analyst Gerrick Johnson lowered his price target on Harley Davidson to $42 and kept his Market Perform rating after the company posted "another miss" in its retail performance. The analyst says the company is seeing declines in the U.S. and losing market share, adding that even its management expects the motorcycle industry weakness to persist into 2019 with added headwinds comping from higher input prices and tariff friction.

HOG Harley-Davidson
$37.73

-0.14 (-0.37%)

10/19/18
BMOC
10/19/18
DOWNGRADE
Target $45
BMOC
Market Perform
Harley-Davidson downgraded to Market Perform at BMO Capital on soft demand
As reported earlier, BMO Capital analyst Gerrick Johnson downgraded Harley-Davidson to Market Perform from Outperform and lowered his price target to $45 from $52, saying his previously expected catalysts for sales and earnings did not materialize. The analyst notes that "fort the first time in 10 years" of his covering powersports, a company's development of new products that are "significantly better" than the existing ones did not lead to an increase in demand. Johnson also cites Harley-Davidson's continued demographic issues, poor execution, lacking customer service at dealerships, and a loss of market share to Indian motorcycles as some of its issues.
10/19/18
10/19/18
DOWNGRADE

On The Fly: Top five analyst downgrades
Catch up on today's top five analyst downgrades with this list compiled by The Fly: 1. Las Vegas Sands (LVS) downgraded to Buy from Conviction Buy at Goldman Sachs. 2. eBay (EBAY) downgraded to Hold from Buy at Stifel with analyst Scott Devitt saying PayPal's (PYPL) earnings release last night suggested weak eBay gross merchandise volume trends in Q3. 3. Ford (F) downgraded to Equal Weight from Overweight at Morgan Stanley with analyst Adam Jonas saying he now believes the market needs more evidence of success before embracing the Ford restructuring story. 4. BNY Mellon (BK) downgraded to Underperform from Market Perform at Keefe Bruyette with analyst Brian Kleinhanzl saying while the company beat estimates this quarter, several line items were weaker than expectations. 5. Harley-Davidson (HOG) downgraded to Market Perform from Outperform at BMO Capital with analyst Gerrick Johnson saying his previously expected catalysts for sales and earnings did not materialize. This list is just a portion of The Fly's full analyst coverage. To see The Fly's full Street Research coverage, click here.
10/22/18
UBSW
10/22/18
NO CHANGE
Target $42
UBSW
Neutral
Harley-Davidson continuing to lose market share, says UBS
UBS analyst Robin Farley believes Harley-Davidson dealers may have seen retail sales decline in the single-digit range during Q3. She said sales have been declining in the U.S. motorcycle industry and believes Harley-Davidson continues to lose market share. She also sees risk to 2018 shipment guidance in what would be the fourth consecutive year of decline in U.S. sales. Farley maintained her Neutral rating and $42 price target on Harley-Davidson shares.
10/22/18
WELS
10/22/18
NO CHANGE
Target $46
WELS
Outperform
Harley-Davidson downside limited, says Wells Fargo
Wells Fargo analyst Tim Conder lowered his price target for Harley-Davidson to $46 from $49 to reflect a lower multiple given prolonged retail challenges and incremental tariff/rate uncertainty. Nonetheless, the analyst notes that he sees limited downside and reiterates an Outperform rating on the shares based on valuation, free cash flow generation, and total return opportunity. Trends appeared ''less bad'' as the quarter progressed against a much easier September comp despite unfavorable Eastern U.S weather, he adds.

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MYOV

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FENC

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