Vince introduces UNFOLD online subscription service for women
Vince, LLC, an indirectly wholly owned subsidiary of Vince Holding Corp., announced the launch of Vince UNFOLD, a new online subscription service that provides unlimited access to its women's apparel collection. Powered by CaaStle, Vince UNFOLD is the first apparel subscription service to be offered by a retail brand in the advanced contemporary market. "Vince UNFOLD is an innovative new subscription service that will tap our existing product assortment to drive incremental revenue while further advancing awareness of the Vince brand," said Brendan Hoffman, CEO, Vince. "We believe that subscription services will play a much greater role in consumer shopping patterns in the near future and are excited to partner with CaaStle to offer this service." The new service will provide customers with unlimited access to the brand's full collection of women's apparel including knitwear, dresses, outerwear and trousers for one flat monthly fee, with the option to keep and purchase any favorite items. Vince UNFOLD is priced at $160 per month for a 4-garment plan and includes free priority shipping, unlimited exchanges and returns, and complimentary laundering services. Vince partnered with rental technology platform CaaStle to develop UNFOLD and will utilize their white glove service to handle all advanced technology, reverse logistics and managed services for the new subscription program.