British American says menthol cigarettes should not be treated 'differently'
In a statement regarding the recent announcement from FDA Commissioner Gottlieb, British American Tobacco said that, "We share the FDA's concerns around youth access to vapor products and we welcome the priority that he has given to this matter. However, in relation to his proposals on menthol cigarettes, the science today does not support treating them differently from other cigarettes. Regarding youth access to vapor products: We have robust measures in place that demonstrate our commitment to marketing which does not target youth and have also communicated to the FDA that we will be applying additional measures. We fully support third party age verification of e-commerce and we already have this in place. We are also instituting an enhanced program with all of our contracted retailers to drive compliance with underage sales laws. We would welcome similar measures being adopted industry-wide. differently to non-menthol cigarettes will increase the illegal market, fueling more criminal activity, adding further challenges to criminal and social justice issues. Further, as an illegal market in menthol cigarettes will increase, youth smoking access will increase. We will continue to work closely with the FDA on these important issues, including participating in a thorough science-based review to address the use of menthol in cigarettes. At the same time, we will continue to deploy our best efforts to curb youth access to vaping and tobacco products."Reference Link