El Pollo Loco appoints Hector Munoz CMO
El Pollo Loco announced the appointment of Hector Munoz as CMO, effective December 3. Munoz brings over 25 years of QSR experience and marketing leadership. Munoz's appointment comes on the heels of the addition of Jennifer Jaffe, El Pollo Loco's first CPO. Munoz was most recently executive VP and global CMO at Church's Chicken, where as a member of the executive team, he led all global marketing efforts for both the Church's Chicken and Texas Chicken brands, with leadership responsibilities for brand strategy and sales development. Under his leadership, Church's Chicken recorded five consecutive quarters of positive global same store sales, the best performance of its kind in more than 10 years. In his role as CMO, Munoz will be responsible for overseeing all marketing and brand strategy functions, including menu and new product development, advertising and PR, digital and social media and consumer engagement for El Pollo Loco's more than 480 company-owned and franchised restaurants.