Morgan Stanley upgrades Urban Outfitters to Overweight on fashion shift
As previously reported, Morgan Stanley analyst Kimberly Greenberger upgraded Urban Outfitters to Overweight from Equal Weight, stating that she would use the 23% pullback since the end of Q3 as an entry point into the stock. The current fashion shift looks to be at an early stage and favors Urban's brands more than its specialty peers, according to Greenberger. Morgan Stanley's recent polling of 2,000 teens and adults to determine apparel purchase drivers and future intentions support Urban's fashion credibility, noted the analyst. Additionally, the fast supply chain bolsters Urban's merchandising strategy and she expects inventory best practices to support merchandise margins at all three of its brands, Greenberger said. She maintains a $44 price target on Urban Outfitters shares.