Target reports Nov./Dec. SSS up 5.7%
Target reports SSS grew 5.7% in the November/December period. Given last year's increase of 3.4% over that same period, comparable sales have grown more than 9% over the last two years. November/December comparable sales growth was driven primarily by traffic, combined with a small increase in average ticket. Store Pickup plus Drive Up grew more than 60 percent from a year ago, and accounted for a quarter of the company's digital sales in those two months. Comparable digital sales growth of 29 percent in November/December was driven entirely by growth in store-fulfilled digital sales. For full year 2018, Target is on track to grow digital sales more than 25 percent for the fifth consecutive year. All five of the company's core merchandise categories saw comparable sales growth in the November/December period. Growth was strongest in Toys, Baby and Seasonal Gift items.